Note: This is a post for my summer class, IST600 Blogging for Information Professionals. There is no such company as Salt City Ice Cream, and there is no Syracreamsicle product. This is merely a class blogging exercise. The company and product are fictitious.
We are sorry to inform you that we have learned of the possible presence of salmonella in some of our orange flavor Syracreamsicles. Upon discovering this, we immediately halted production of this product and recalled all orange flavored Syracreamsicles from our retailers.
Although we are not aware of any customers who have contracted salmonella from our orange flavored Syracreamsicles, we are asking that everyone who purchased this product to return it to our retailers for an immediate refund as soon as possible.
Again, we are sorry for the inconvenience to our customers. We take great pride in delivering only the highest quality products to our customers and apologize for letting you down in this situation. We are continuing to work with the New York State Department of Health to ensure that this problem does not happen again.
The product affected by this recall is the orange flavor Syarcreamsicle. None of our other products are impacted.
If you have any questions or concerns, please contact us by email at info@SaltCityIceCream.com or by phone at 1-888-SYR-ICRM.
My blog is called a “runners devotional”. It is meant to be about running, but not strictly in an athletic sense. As a Christian, I am strongly influenced by the imagery of Biblical writers who compared life to a long distance race. Running not only provides me with the physical exercise that I need, but also allows my mind to wander and think more deeply about the essence of life. The primary goal of my blog is to draw parallels between my experiences as a runner and my everyday life challenges as a middle-aged father, husband, son, employee, and global nomad while remaining optimistic and encouraging in tone and outlook.
Here are some things I plan to do to engage and grow the community of this blog:
I plan to establish a “runners devotional” presence on Twitter and Facebook as a way to reach out to people and develop a “human” connection in the social media sphere. This will also allow me to distribute links to my blog and help to get the message out in a search for like-minded community members.
I currently run in approximately 10 races each year. I plan to print up t-shirts to wear when I race which will highlight my blog and twitter addresses. This will give me an opportunity to publicize my blog as well as connect with others from the local running community.
I plan to post on a regular basis, approximately three to five times a week. This will require me to get up early, go on my run, and then sit down to record my thoughts for the day. This will take a lot of discipline to fit into my busy life. Unfortunately, I’m somewhat of a perfectionist, so I will need to set strict time limits for myself; otherwise, I’ll spend all day proofreading and searching for better visuals without getting a single post published. It may make it easier for me if I find and schedule guest bloggers (see #4. Guest Bloggers below) in order to take some of the pressure off me, while facilitating fresh posts and new insights on a regular basis.
While I have gained a good number of helpful tips from my kids and their coaches since I started running, I will need to continue researching running topics on the internet and discussing running with others better than myself in order to increase my expertise and lend credibility to my posts. This will allow me to write “pillar” articles and incorporate more advanced tips into my other articles so that I can grow along with my readers.
I will seek out other bloggers to help keep the content fresh and coming at a regular pace. I will ask my kids to write posts in order to provide a younger person’s perspective and keep my blog from deteriorating into an opportunity for middle-aged whining. As more people join the community, there will be opportunities to meet new people who could potentially become guest bloggers as well as community members.
5. Submitting posts to the Blog Carnival
I will review the Blog Carnival regularly for categories that could fit my postings. I can see opportunities for my posts fitting well with the “sports”, “medicine, health, and fitness”, and “religion and philosophy” categories in the Blog Carnival.
6. Use a variety of different communication methods
I will use a variety of different mediums and communication methods in order to keep my content fresh. I will incorporate photos and videos in my posts, and will utilize vlogs and podcasts to add a personal touch to my blog.
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